“ITA’s very talented team has created an impressive product to organize flight information,” Eric Schmidt, Chairman and CEO of Google said. “Their technology opens exciting possibilities for us to create new ways for users to more easily find flight information online, and we’re looking forward to welcoming them to Google.”
Fourteen years ago, a group of computer scientists from MIT developed the algorithms they used to launch ITA Software. Presently, ITA has partnerships with major airlines including Continental, American, United, US Airways, and Air Canada, as well as common travel services Orbitz.com and Hotwire.com. Google has pledged to maintain ITA’s current partnerships and to seek out additional partners.
“Today, almost half of all airline tickets are sold online. But for many people, finding the right flight at the best price is a frustrating experience,” Marissa Mayer, Google’s vice president of search products and user experience explained. “Pricing and availability change constantly, and even a simple two city itinerary involves literally thousands of different options. We’d like to make that search much easier.”
ITA also provides flight information to Bing.com, Microsoft’s search engine. Sources report that Microsoft made efforts to prevent the acquisition of ITA by its rival Google. While Microsoft did not want to purchase ITA itself, it hoped the company would remain an independent supplier of flight information.
“If Google... leverages the technology to deliver better-qualified customers to Priceline and other online travel agencies, then Google’s foray into vertical, travel search would represent an opportunity for Priceline,” Jeffrey Boyd, Priceline’s President and CEO, commented about ITA’s acquisition.
In three of the past five years (most recently in 2009),
ITA was named one of Massachusetts’ best companies to work for by the Boston Business Journal. According to the company’s LinkedIn page, it presently employs 500 and is actively looking to fill positions in engineering, operations, quality assurance, customer relations, marketing, and business development. (Image courtesy: google.com)“It is a privilege to work with a most skilled and dedicated team to build innovative technologies that people use every day,” said Jeremy Wertheimer, CEO & President of ITA Software. “We are all looking forward to continuing and expanding our efforts as part of Google.”
The employees of ITA must be excited about this acquisition. It will be interesting to see if Microsoft will continue to supply its Bing.com search engine with data from the Google-owned ITA, or will look for another provider. Either way, with the resources of Google at its disposal, ITA may be well on its way to again revolutionizing the way people search for flights online.
[Sources: http://bit.ly/abMs4d, http://bit.ly/9isdAk, http://bit.ly/d4hPSi, http://bit.ly/adqGBI]















