The AGDA prides itself on being a “showcase [for] the best graphic design and advertising in the USA.” Their annual compilation has readership in North America, Europe, and Japan among other nations. Furthermore, the AGDA’s website boasts thousands of visits every week.
All submissions to the AGDA are judged based on concept, execution, and appropriateness by a panel of “experts.” Adjudicators include prior AGDA winners, graphic design teachers, and industry professionals. A complete list of panel members can be seen here.
Some of the twenty plus categories the AGDA considers include: print advertising, billboards, direct mail, posters, packaging, stationery, and CDs. The final compilation will include works from several hundred design companies from various parts of the globe. The AGDA strives to give all submissions equal footing by keeping the identity of their design firm secret until after winners have been selected based on their merit. This has lead to a mix of winning entries from both large, established companies, and tiny, up-and-coming firms making it to the final stage of the competition.
The AGDA markets its compilation as a reference for aspiring designers and issues the encouragement that “many trendsetting styles” appeared in the work since its inception. So whether you’re in the creative design industry, or just have an interest in what the latest trends in the field are, pick up a copy of “American Graphic Design and Advertising 25” and look for CareerEncore’s logo inside. (Image courtesy of: AGDA)
