Adobe Purchases Day Software for $240 Million

Everyone has heard the old saying about not reinventing the wheel. Sometimes it simply makes sense to learn from the work of others, rather than wasting time and money independently replicating their work in hopes of recreating their success. This week, Adobe Systems Inc. announced that it will purchase Boston and Switzerland co-based web content management company Day Software for $240 million. (Image courtesy: http://bit.ly/aFebM9)

“Adobe’s acquisition of Day represents a key milestone in our efforts toward delivering best-in-class customer experience management solutions to enterprises and governments worldwide,” said Rob Tarkoff, senior vice president and general manager of Adobe’s Digital Enterprise Solutions Business Unit. “With the addition of Day to our enterprise portfolio, we will be able to enhance the value of our offering and deliver on our vision of the web as the hub of customer interaction.”

The per share cost of Days Software will be $131.45, which is an approximately 59% per share premium over the sixty day trading average. Upon the announcement of the acquisition, Adobe shares decreased 1.8%, while Day Software’s United States shares rose 31.5% in pink-sheet trading.

“Organizations around the globe have recognized the importance of the online and mobile channel and turned to Day as their enterprise standard for next generation Web Content Management,” said Erik Hansen, CEO of Day Software. “We are excited to join Adobe and combine our expertise in WCM with technologies that create and deliver rich online and offline experiences leveraging the ubiquity of Flash and PDF. We believe this is a winning combination for both Adobe and Day customers.” (Image courtesy: http://bit.ly/aFebM9)

Another executive at Day Software (who wished to remain anonymous) commented, “Day provides the infrastructure so that you can have your software served better across websites. It really is plumbing, but the thing this acquisition does is enable marketers to get their content across to their users much easier.”

Following the acquisition, Day Software will function as a product line within the Digital Enterprise Solutions Business Unit at Adobe.

Joining Adobe Systems will definitely provide some security for Day Software. With luck, this acquisition will also lead to an expansion of Day Software’s Boston location, bringing new jobs to the area. While Day Software does not need anyone to validate its success, just the same, it must be nice for the company to know it caught the attention of a giant like Adobe Systems.

[Sources: http://bit.ly/9RQxpb, http://bit.ly/b2BIse, http://bit.ly/b6zEtZ]